Avaya Engagement Center
A fan engagement wall at the Pepsi Center in Denver that showed live social media content for the Avalanche and Nuggets.
Client workContract developer, Array Interactive2016
- The problem
- The venue wanted fans’ live social posts on its screens during games.
- Who it’s for
- Avalanche and Nuggets fans at the Pepsi Center in Denver.
- What I built
- The Avaya Engagement Center and an interactive fan engagement wall that aggregated real-time social media content.
- Key decision
- Fans’ Twitter and Instagram posts as the main content, presented in each team’s branding alongside schedules and club history.
The problem
The venue wanted a live connection between the crowd and the team: fans’ posts on the arena’s screens during games, in the teams’ own visual language.
Product experience
What the product does for the people using it, and why it works that way.
Social content in the teams’ branding
Instagram photo grids, tweet panels tagged with team hashtags, follower badges, next-home-game schedules and “on this date” trivia, each designed as a signage layout for the Avalanche or the Nuggets.
On the screens
In motion
- Digital signage
- Twitter feed
- Instagram feed