John Aleman

SF Giants Page

As a contractor with Array Interactive, I helped developed the real-time social media and MLB data visualization system for the San Francisco Giants’ @Café Social Media Headquarters—the first of its kind in Major League Baseball. My work focused on building the backend integrations and front-end visualizations that aggregated and displayed live content from fans, players, and reporters across custom hashtags, then pushed that content to a 3×2 video wall and the stadium scoreboard to drive in-venue engagement. The experience launched in 2013 at Oracle Park and earned recognition with the Digital Out-of-Home Award and Judges’ Choice Award from Digital Signage Today.

  • Video wall graphic showing Pablo Sandoval trending #1 with his batting stats, alongside a social media trivia question and fan-attendance breakdown
  • Social media trivia question asking how many home runs Buster Posey will hit in 2013, next to Pablo Sandoval's trending stats and Instagram follower count
  • Fan breakdown panel totaling Instagram, Twitter, and Facebook followers and posts, next to a tweet from manager Bruce Bochy and the game's attendance figure
  • Twitter challenge graphic encouraging fans to follow player Sergio Romo, shown alongside a fan photo wall and attendance tweet
  • Social All-Star wall of Twitter avatars and tweets from fans active on Twitter during the game
  • Instagram fan-photo collage on the video wall, featuring a player photo layered over posts from fans at the ballpark
  • Photos of the Day carousel module cycling through fan-submitted Instagram photos from the ballpark
  • Fan Instagram post about Scottsdale Stadium next to a call-to-action to tag photos with #ATTPark or #SFGiants
  • DIGI judges choice - 2014
  • DIGI judges choice - 2014