SF Giants @Café

A real-time social media and MLB data display for the San Francisco Giants’ @Café, the first social media headquarters of its kind in Major League Baseball.

Client workContract developer, Array Interactive2013

The problem: The Giants wanted live posts from fans, players and reporters shown inside the ballpark.
Who it’s for: Fans at Oracle Park, and the Giants’ @Café social media headquarters.
What I built: Backend integrations and front-end visualizations that aggregated live posts from fans, players and reporters across custom hashtags.
Key decision: One content pipeline fed two very different screens: a 3×2 video wall and the stadium scoreboard.

The problem

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The @Café was the first social media headquarters of its kind in Major League Baseball. It needed a system that turned live posts and MLB data into something the whole ballpark could see.

Product experience

What the product does for the people using it, and why it works that way.

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Formats built for a crowd
Trending players with their stats, social trivia questions, follower breakdowns, Instagram collages, a Photos of the Day carousel and calls to action to tag photos with the ballpark’s hashtags.